We are seeking a highly-motivated, outgoing and creative individual with experience producing comedic, relevant, and engaging social media content to join the NYC Department of Transportation’s Office of Communications as a Creative Strategist.
The selected candidate, reporting to a Creative Director, will help develop, produce and post social media content across several social media channels, as well as offer support and guidance for the cohesive creative vision of other communication mediums including marketing, website, graphic design, videography & photography, and other related work.
The Creative Strategist will develop fun, engaging, innovative, and creative ideas and concepts that align with Office of Communications and agency goals and will collaborate with colleagues to ensure effective execution.
Duties and Responsibilities
- Develop creative messaging and strategies to advance agency goals across social media channels;
- Stay up to date on both current social media trends as well as the agency’s press initiatives;
- Coordinate with other departments within the agency for the production of social media content highlighting their work;
- Produce engaging video and image content highlighting the work of different departments;
- Write creative and compelling copy for social media;
- Offer guidance on copy for marketing materials, press materials, and other multimedia projects across other communications channels;
- Monitor and maintain the agency’s social media profiles;
- Other related duties
Minimum Qualifications
- A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
- High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
- Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.
Preferred Skills
Requirements and Qualifications
- Outstanding creativity and sense of humor;
- A proven track record in developing and executing creative strategies on social media;
- Proficiency in writing for digital communications;
- Demonstrated knowledge of how to creatively use communications platforms to build engagement and advance goals;
- An ability to work independently and in collaboration with colleagues in a fast-paced environment;
- 2+ years of experience in creative strategy, social media, advertising, or marketing preferred;
- Experience with commonly used video and image editing programs is strongly preferred;
- Bachelor’s degree in a communications-related field preferred.
Residency Requirement
New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.