Digital Media Coordinator

The New York State Senate Minority Conference is seeking a creative, driven, and experienced Digital Coordinator to create and assist with producing shareable multimedia-such as videos, graphics, memes and copy to amplify the Conference’s messaging.

Responsibilities:

• Multimedia Production: Film and edit short-form videos (TikToks, Instagram Reels, YouTube Shorts), design infographics, and produce static graphics.
• Rapid Response: React quickly to breaking news, statements, or legislative votes by producing on-brand, accurate content in real-time.
• Content Strategy: Assist in planning and executing a goal-oriented digital content calendar optimized for organization and planning purposes for event promotion.
• Copywriting: Draft engaging, persuasive, and on-message captions, email blasts, and digital ad copy tailored to specific platforms. Research public policy issues of local, regional, and statewide significance.
• Live Event Coverage: Attend committee hearings, legislative sessions, and press conferences to capture photos, behind-the-scenes footage, and live social media updates.
• Analytics Tracking: Monitor engagement metrics (impressions, shares, click-through rates) to refine and improve ongoing digital strategy.
• Collaborate with communications and policy teams to ensure unified messaging.
• Travel as needed to assist with members to events.

Minimum Qualifications

• 2–4 years of experience in digital communications, advocacy campaigns, or related fields.
• Strong understanding of content creation and editing tools such as Canva, CapCut, Adobe Premiere, or the Adobe Creative Cloud suite, social media platforms, digital advertising, and analytics tools.
• Ability to juggle multiple projects, meet tight deadlines, and maintain a calm demeanor under pressure.
• Excellent communication, organizational, and proactive skills.
• Having a strong passion for government and politics, a deep understanding of the electoral process, and the ability to grasp complex policy issues.