Digital Communications Associate

The Manhattan Borough President’s Office seeks a creative, hands-on Digital Communications Associate to help communicate the Borough President’s work and connect Manhattanites with the office. The position will create engaging social media content, produce videos and graphics, maintain the office’s website, and help expand its online audience.

Reporting to the Director of Communications, the Digital Communications Associate will work collaboratively with the communications team to develop and execute a digital strategy that supports the Borough President’s priorities. The ideal candidate can take a project from concept to publication, translate policy and government initiatives into accessible content, and respond quickly to emerging opportunities. Strong video production and editing skills, along with demonstrated graphic design experience, are essential.

Responsibilities:

• Work with the Director of Communications and the communications team to develop and execute the office’s digital strategy.
• Draft, create, and publish content for the Borough President’s social media accounts.
• Identify opportunities for compelling video content and manage production from concept through completion, including scripting, shooting, editing, captioning, and formatting for different platforms.
• Design and produce social media graphics, event flyers, and other digital materials that maintain a consistent visual identity across the office’s communications.
• Attend events and accompany the Borough President as needed to capture timely photo and video content.
• Maintain and update the office’s website, keeping information accurate, accessible, and current, and coordinate with technical support on improvements and new features.
• Collaborate with colleagues across the office to communicate policy initiatives, public events, constituent resources, and other priorities.
• Coordinate with other elected officials, organizations, and external partners to amplify shared initiatives and expand the reach of the office’s content.
• Monitor engagement and regularly review analytics to improve content, grow audiences, and inform digital strategy.
• Stay current on social media trends and tools, identifying opportunities to strengthen the office’s digital communications.
• Other responsibilities and projects as assigned.

Minimum Qualifications

• A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
• High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
• Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.

Preferred Skills

• At least two years of experience in digital communications, social media, or multimedia production, preferably in government, political or issue advocacy campaigns, labor unions, nonprofits, or community organizations.
• Strong video production skills, including the ability to conceptualize, shoot, and edit compelling short-form content for social media.
• Demonstrated graphic design experience, with an understanding of typography, layout, and visual consistency.
• Proficiency in Adobe Creative Cloud applications, particularly Premiere Pro, Photoshop, and Illustrator, or comparable video editing and design tools.
• Strong knowledge of Instagram, TikTok, Facebook, YouTube, and X/Twitter, including how to adapt content for each platform.
• Experience updating websites through a content management system, such as WordPress.
• Strong writing, editing, and verbal communication skills, with the ability to translate complex issues into clear, engaging content.
• Creativity, sound judgment, attention to detail, and the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Ability to work independently, take initiative, and collaborate effectively with colleagues and external partners.
• Familiarity with social media analytics and using engagement data to improve content.
• Spanish or Chinese language proficiency is a plus.
• Demonstrated commitment to public service and the mission and priorities of the Manhattan Borough President’s Office.

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.