Ivy Calloway
Graphic Designer, Brand and Digital
Nashville, TN | ivy.calloway@example.com | portfolio at example.com
Professional summary
Graphic designer with 5+ years of experience creating brand identities, marketing collateral, and digital assets across B2B and B2C industries. Known for clean, conversion-focused design, cross-functional collaboration, and managing multiple projects from concept to delivery.
Experience
Graphic Designer
In-house creative team (consumer goods brand) · Nashville, TN · 2022 to Present
- Designed a complete brand refresh (logo, color system, typography, templates) for a SaaS startup, increasing brand recall by 40% in post-launch surveys.
- Created social media, email, and landing page assets for 15+ campaigns per quarter, contributing to a 25% increase in lead generation.
- Collaborated with product and engineering teams to deliver UI kit updates and icon systems for a design system used by 3 product teams.
- Reduced design review cycles by 30% by implementing Figma component libraries and establishing design handoff standards.
Designer
Branding studio (eight people) · Nashville, TN · 2020 to 2022
- Delivered 14 brand identity projects from moodboard to final guidelines, each with logo, type, and color systems.
- Designed packaging for nine products that shipped to 1,200 retail doors, working to printer dielines and color proofs.
- Built a reusable component library that cut layout time on retainer work by about 30%.
- Presented concepts to more than 20 clients and turned written feedback into two revision rounds on schedule.
Junior Designer
Regional marketing agency · Knoxville, TN · 2019 to 2020
- Produced more than 40 social and display assets a month across six client accounts.
- Prepared print files for large-format signage and event graphics with no reprints caused by file errors.
- Retouched and color-corrected product photography across two catalog seasons.
- Set up the shared asset naming system the studio still uses for client handoffs.
Education
- B.F.A. Graphic Design | State university | 2019
Skills
Adobe Creative Suite · Figma · Brand identity · Typography · Layout design · Print production · Motion graphics · Design systems